SSI Schäfer Relaunch

Point of departure was the company’s original website, no longer up-to-date in terms of either design or technology. The professional re-design was based on the well-established TYPO3 system, enabling us to keep set-up costs low. Noteworthy here are the ca. 150 different language versions based on the AOE proprietary extension “languagevisibility” as well as the extension to manage the cross-sales potential between different products.

The client’s own IT department had installed, configured and administered the original TYPO3-based website. Quite apart from the outdated design aspect, the site was also not technologically mature enough for the planned international roll-out. Thus the project involved a re-launch of the website, including complete re-design and full overhaul of the technology, while maintaining the TYPO3 basis. A particular challenge was the localization for around 50 countries, each in 2 – 3 language versions.

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Besides providing a user-friendly presentation of SSI Schäfer’s wide spectrum of products and services, the new website is also fully international in the extensive range of up to 150 different language versions that it can support. Furthermore, the site features an extension to manage potential cross-selling between various product areas, as well as extended cache mechanisms to enable complex navigation.

The sheer variety of languages represents a particular challenge for the new TYPO3 CMS. The complex fallback solution was implemented on the basis of AOE’s own extension “languagevisibility” and includes a Geo-IP-based language pre-selection, a feature that is of especial relevance for the ordering of brochures or for staff recruitment purposes.

Link:
www.ssi-schaefer.de