BRITA is the leading expert in water optimization. For over 40 years the company has been involved in filtration for potable water and invests continuously in research and development. As market leader, BRITA offers a wide range of water filter systems and cartridges for private households as well as commercial use. BRITA GmbH has entrusted its web presence to AOE media for many years now. During this time, AOE media has served BRITA with a variety of adaptations, custom extensions and other services to advance the company's global web presence.
BRITA was one of the first companies in Germany to migrate its complete Enterprise and Web Content Management System, from its former "Documentum CMS", into a solution based entirely on Open Source TYPO3. This is in line with the company's in-depth involvement with modern marketing and distribution methods, an involvement which naturally includes its international web presence.
By using a variety of teaser banners, Flash-based information boxes, special promotion offers and animated user-instruction files, the web platform offers just about every possible kind of information on the subject of water filtering and the well-known BRITA product range. According to BRITA, their goal is to have at least one of their products in every household and every place of business. The distribution of BRITA products is further supported by direct marketing actions, such as competitions and raffles. These are launched on their own special TYPO3 micro-sites, which mirror in their design and layout the clean, clear values of the BRITA Lifestyle. For such a raffle site, AOE media develops several highly specialized custom extensions to support the random raffling process in TYPO3.
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The web solution developed by AOE media also includes an interconnection to a registration form with login security and Captcha-Query, as well as the raffle itself and discovery of the winners, which includes informing BRITA automatically of their coordinates. Furthermore, the solution naturally includes storage of the participant data, as well as the results evaluation, as part of the BRITA sales-support.
The BRITA Group, whose BRITA brand turned over 254.7 million Euros in the financial year 2007, employs 850 people and is world leader in the water filter market. The Group, with its headquarters in Taunusstein, near Wiesbaden, Germany is present or represented by subsidiaries, partners and joint ventures in more than 60 countries on five continents, with production facilities in Germany, the UK, India and Switzerland.
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Seit der Firmengründung im Jahr 1966 entwickelt, produziert und vertreibt der Erfinder der Tischwasserfilter für den Haushalt innovative Trinkwasserfilter für den privaten und gewerblichen Gebrauch. Mit ca. 850 Mitarbeitern weltweit hat sich das Unternehmen mit Stammsitz im hessischen Taunusstein längst zu einem Global Player entwickelt.