Magento – the right approach for every shop

Magento Commerce enables several Online Shops on several domains to be run from the same interface. In addition, Magento supports a variety of languages, currencies and tax regimes and is thus an ideal tool for international sales.

This feature lets the shop administrator define different individualized pricing policies for specific customer groups. In addition, cumulative reductions and flexible delivery costs can be applied in relation to order volume.

A particular highlight of Magento Commerce is the possibility to control and administer a variety of different web shops from a single, clearly-structured, backend. This means that niche market products can be offered price-effectively and in parallel with the client's main web shop.

To further support Online Shop operators, Magento was developed with enhanced customer-friendliness as a primary goal. Top-down navigation via Faceted Layer Technology lets the customer sift easily through the store's contents.

Even the most sophisticated Online Shop is valueless if the potential customer can't find it. So Magento Commerce's Varien developers placed particular importance on how a successful Online Shop should be marketed. Modern site- and search-engine optimization has been integrated to make it easier to find the website and create XML-Sitemaps, while enabling available products to generate their own talking URLs, title- and meta-tags.

Magento is based on the Stock Keeping Units (SKU) concept. Every single product, and beyond that, every individual variant of product is given a unique article number for recognition purposes. In this way, even products that are produced and distributed in small series can be stored and cataloged in the system. In addition, Magento also supports the gathering of several products into a product bundle and gives the site operator comprehensive control of current available offers throughout the system.

Magento Commerce is not just an Online-Shop, but also a particularly sophisticated marketing instrument for professional sales:

Shop operators can, for example, do direct e-mailings with Magento Newsletter, set up RSS feeds to draw attention to new products or special offers, start customer feedback surveys, individually target shopping tips or post promotional banners and product alerts on the website.

Customers can find products via the integrated search function, or by filtering according to price, brand, color, etc., target products using Tag-Cloud, read the product evaluations and reviews of other users, carry out an individual product comparison or create their own product wish lists.

Magento Commerce can be customized to meet any imaginable client requirements as regards design and templates. Individual designs can be created for different categories of products or product levels. To administer the entire content of a shop system, or for the design and creation of individual Landing pages, Magento Commerce provides its own integrated Content Management System (CMS).

Through individually tailored reports, detailed account can be given of every process taking place within the shop: from successful to aborted purchases and including all customer searches. Using this data, complete and relevant analyses can help to continually refine sales methods and improve the quality of the offer. In addition, Magento Commerce enables you to integrate Google Analytics in order to direct ongoing Adwords- or Adsense campaigns.