Magento’s range of functions does it all

Everything that a professional and modern e-commerce solution needs is included in Magento. Magento Commerce, as a license-free Open Source Online Shop, offers such a rich variety of functions that it fears no comparison with commercial solutions.

Here's a "shortlist" overview of Magento functionality:

Content, Design and Usability

Hierarchical system construction via Layer-Technology offers the client ease of navigation through all shop content
Multi-layered, Russian-doll navigation possible for product presentation
Completely flexible webpage design through the use of templates
Different designs can be assigned to different products, product levels or categories
Integrated Media Manager for automatic sizing or changing of images or embedding of watermarks
Content Management System (CMS) for designing individual landing pages or pure information pages

Administration

Central dashboard, so that several different shops can be controlled and managed together
Assigning of different degrees of access, whether for user groups, administration or editing purposes
Offers multilingual use and supports localization
"One-click Upgrades" from Magento Commerce, without affecting your data reserves in any way (Core-Concept)

Managing Products and Ordering

Flexible insertion and management of properties required for diverse products, product groups and bundles
Product display in list or grid view
Batch import and export to and from the catalogue
Batch updates for products via the dashboard
Availability check for requested articles
Flexible administration of different currencies and tax rates
Managing product evaluations and tags
Create product evaluations from the admin zone
Create tag clouds for the most popular search terms
Order processing, including invoice draw-up and print from the backend

Sales

The entire purchase process takes place on a single webpage
Secure payment via SSL supported front and back end
Supports different delivery addresses for the same purchase
"Guest Account" with order and purchase possibilities
New customer account can be created when beginning to place an order
Customer shopping carts inform about sales taxes and delivery charges depending on the data entered
Permits rule-based storage of shopping cart content info
Additional purchases via shopping cart
Cross-selling in product pages
Different price charts, such as special offers and actions, can be created and managed via the dashboard
Supports diverse Paypal interfaces: Website Standard, Website Pro (Express and Direct), Website Pro UK (Express and Direct), and PayPal PayFlow Pro
Offers the possibility of payment by check, bank transfer, invoice or secure credit card in Offline-Method

Site and search engine optimization::

Integrated as standard
The product data automatically generates "speaking URLs", titles and meta-tags
Web pages (product and content) are optimized for search engine crawlers
Automatically generates a Sitemap that is visible to everyone
Creates a special Google Site Map to transfer the site's own structure to Google in XML format
Automatically generates a "most popular search term" page

Marketing & sales promotion:

Customer services

Find products via integrated Ajax-based search, with word recognition, including synonyms
Use filters to choose as a function of price, brand, color etc.
Search via tag cloud
Search other customers' evaluations and reviews for tips
Use the product comparison function
Draw up your own wish list and annotate with comments
Receive an email or RSS feed of your wish list
Customer accounts with numerous service functions, such as:
- "History" of previous purchases and orders
- Individual order tracking
- Account or order status updates via email
- Option for repeat orders from customer account
- Create your own product reviews and tags
- Customer account overview: personal information, primary invoicing address, primary delivery address, orders made, newsletter registration status, shopping cart, wish list, latest tags and reviews
Contact form

Reporting