Mundipharma

In early 2006 the direction of the Limburg (Germany) pharmaceutical company Mundipharma decided to completely convert their Web Content Management System from the previous licensed ECM Documentum CMS to a new license-free Open Source solution. Their choice fell upon TYPO3, and AOE media was entrusted with the conversion of all Mundipharma Internet portals. The website of the main business portal of the parent company mundipharma.de was ready to go live after just three months. A further four portals on the subject of pain therapy as well as the portal to Mundipharma Campus followed before the end of the year.

The conversion of the highly-complex Mundipharma platforms to TYPO3 was, thanks to the facility of the TYPO3 Open Source Frameworks, not a serious difficulty for the AOE media team. The content migration of these comprehensive sites and in particular the company platform, mundipharma.de, went off without a hitch. Even the conversion of the corporate image and web design posed no real problem, thanks to a broad use of templating.

Somewhat more difficult, however, was the connecting of diverse micro-sites, the integration of an extended contact form and the link up with the login in the DocCheck® system. With more than 550,000 registered users, DocCheck® is the most used healthcare portal for professionals from the medical and pharmaceutical sectors in Europe. Doctors, chemists, pharmaceutical staff, medical students and many other groups of healthcare professionals use DocCheck® as their professional online information, networking and purchasing resource. Mundipharma, by offering its site visitors the possibility of directly logging into the DocCheck® website from mundipharma.de, therefore bring a distinct value addition to their site users.

Securing this login connection via TYPO3 to DocCheck® proved quite difficult, but after a brief development time and extensive testing, a suitable solution was found through a specially-developed TYPO3 extension.

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In a similar way, integrating the contact form with its associated data sets and the pre-structured availability of user data to the internal database system, as well as establishing interconnectivity to the different micro-sites, was all achieved via ad hoc extensions.

Beyond this, the platform itself, just as with all the other Mundipharma sites for pain therapy and the Mundipharma Campus, was optimized for a variety of search engines. For example, the TYPO3 installations were so configured as to make possible the placing of keywords in the footnotes section of the page specifications. These would in turn be shown in the website title, thereby improving its visibility to search engines. For Mundipharma.de, the keywords "Schmerzmittel", "Schmerztherapie", "Schmerzspezialist" (painkiller, pain therapy, pain specialist) appear. Simultaneously, for every platform a sitemap embedded in the layout and couched in the style of the site has been implemented, automatically giving a complete listing of all pages and micro-sites and which is also fully optimized for search engines.

Link:
http://www.mundipharma.de