Zeitungs Marketing Gesellschaft

The ZMG Zeitungs Marketing Gesellschaft (Newspaper Marketing Society) is the central marketing information provider for Germany's newspaper publishers. With its comprehensive range of services, ZMG guides advertizing clients and agencies throughout the entire process of running an ad or a campaign in the papers. The society's four different web outlets, carrying different service offers such as tariff and pricelists, section overviews and print schedules, as well as market research data, were brought together by AOE media under a single roof. By implementing the tariff database in TYPO3, AOE media has given media schedulers a free and professionally applicable tool for planning their advertising.

Thanks to a complex structure developed over years - in part before the current organization was even created, and mirrored in its web presence - ZMG possessed a highly bifurcated web image. This resulted in the user being easily disoriented. In addition, new programming, updates and layout editing had become extremely unwielding, frequently involving recourse to external expertise. The goal was to turn the ZMG web presence into a clearly structured one-stop-shop: the uncontested source for everything pertaining to newspaper marketing and an essential tool for all media strategists.

By integrating the tariff database into the central TYPO3 site, AOE media provides media strategists with a free and professionally applicable tool that is without peer: the new integrated solution replaces the previous necessity for tariff searching via ZMG's own "www.zeitungen-online". The tariffs shown are based on the same data as the standard planning tool and the ZMG program "ZIS - Zeitungs Informations System".

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Firstly the MSSQL files from the data provider are converted into MySQL, regularly synchronized and stored on the ZMG server. To optimize the display of tariff search results, AOE media wrote a customized extension, which enables not only a consistently correct results display, but also a parallel modification of the menu structure that is tied to these results. This means that, when searching for a choice of medium or tariff, unnecessary or irrelevant entries no longer appear in the page menu. The result is greatly improved user-friendliness and an ZMG service that is free of charge!

In addition, by using the embedded index search engine "Zeitungen in Deutschland" (Newspapers in Germany), all the papers available, for example, in a particular town can be displayed. By using AJAX technologies, the user receives dynamic suggestions on the relative suitability of the newspapers for the intended action.

The ZMG website also demonstrated AOE media's skill in the creation of particularly well-structured, transparent and attractive web solutions. Indeed, by using sIFR ("Scalable Inman Flash Replacement") technology, even the typical look of a real newspaper has been brought to the online world!