Val Morgan Cinema Network

Val Morgan has been the leading provider of cinema advertizing in Australia and New Zealand for over a century. The company owns the rights for almost all silver-screen advertizing in both countries. In recent years Val Morgan has extended its business reach into the United Arab Emirates (UAE), where it now already has a significant market share. Within the context of a complete web presence makeover and conversion into TYPO3, Val Morgan entrusted AOE media with the technical implementation. Three different national sites are now grouped under a central TYPO3 roof. The solution offers a wealth of useful functions, including a databank, a film planner and film calendar to support the work of media purchasers and other potential clients. AOE media developers programmed a total of eight extensions especially for the Val Morgan site. The project was realized in cooperation with MassMedia Studios, Sydney.

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For the antipodean market leader in cinema advertizing, a concept was developed to meet all their business requirements:
the new Val Morgan site is the central information and advertizing platform for cinema publicity "down under".

The AOE media solution was entirely realized on TYPO3 Version 4.1. The new TYPO3-integrated extension TemplaVoila was extensively used to convert MassMedia Studios' layouts as well as the newly created templates.

The heart of the site, and cornerstone of the functions developed by AOE media, is the film databank. Based on material provided by Val Morgan, a TYPO3 MySQL databank was installed, optimized and loaded with every film that has either been previously shown, is currently in circulation or available for future programming in Australia and New Zealand.  Based on this, two specially programmed site extensions implement the so-called "film planner", whereby all available films can be quickly and easily displayed, either with a brief plot summary, or a detailed overview of all relevant information on the film and its projected target audience.

The film planner is available in two versions: the basic version simply enables search and display of films by keyword or launch month. The extended version, the "Advanced Movie Planner", permits a more specific choice according to target audience, certification, opening and closing month or genre. In addition, the films found in the initial search can be further sorted according to tighter criteria and the final choice presented as a list. This makes the film planner a particularly useful tool for product advertisers, who can access the information they need to improve targeting. A further highlight of the site is the Blockbuster Promotion Box on the Val Morgan start page. Here you will find current films directly loaded as Flash-Driven Content into a "teaser" animation. Not only is this feature influenced by the user's search engine choices, it also directly renders film content, in real-time, from the databank into the animation via .xml file import.

Other useful tools are the film calendar which, with a single click, gives a current overview of all new films for the next 12 months as a databank-generated PDF. In addition, a news, market survey and quiz extension was adapted and implemented for each national site.

Link:
http://www.valmorgan.com.au